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Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Roy Haworth, Margaret Holmes
June 15, 1984
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Citation

Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-programme-of-business-research-across-europe-with-critical-decisions-on-capital-investment-and-marketing-activity-dependent-on-the-results


Research papers

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982
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Citation

McGoldrick, P. (1982a, June 15). The impact of generic supermarket products in the United Kingdom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-generic-supermarket-products-in-the-united-kingdom


Research papers

The trade as a consumer

Just as consumers purchase goods from a retailer so do wholesalers and retailers buy products from a manufacturer. This paper takes the concept of penetration and repeated purchase, previously developed for use with consumer panels, and applies it to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alan J. Handyside, Pauline S. Irons
June 15, 1976
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Citation

Handyside and Irons (1976a, June 15). The trade as a consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-trade-as-a-consumer


Research papers

Tracking and predicting new product penetration

Marketing research has to develop as a dynamic process if it is to fulfil its major purpose of helping management reach better decisions more quickly. Innovation is disruptive and change demands that researchers provide continuous and up-to-date...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: B. Bright, Hugh Robert Stammers
March 1, 1975
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Citation

Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration


Research papers

Penetration of foreign markets through cooperation and joint ventures

Today many companies prefer to enter into partnerships, cooperation arrangements or joint ventures even in industrially advanced countries, and these are often the only ways for a permanent market presence in the East European socialist and in some...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Károly Ravasz
September 1, 1974
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Citation

Ravasz, K. (1974a, September 01). Penetration of foreign markets through cooperation and joint ventures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/penetration-of-foreign-markets-through-cooperation-and-joint-ventures